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Factors influencing green hotel revisit intentions after the COVID-19 in Bangladesh

Abdulla Al-Towfiq Hasan (Department of Marketing, Patuakhali Science and Technology University, Patuakhali, Bangladesh)
Md Takibur Rahman (Department of Accounting and Information Systems, Patuakhali Science and Technology University, Patuakhali, Bangladesh)

International Journal of Tourism Cities

ISSN: 2056-5607

Article publication date: 12 August 2022

Issue publication date: 16 March 2023

564

Abstract

Purpose

The purpose of this study is to explore the factors influencing customers’ revisit intentions of green hotels after the COVID-19 pandemic.

Design/methodology/approach

The study is based on the existing literatures and interviews of 404 respondents visiting hotels after the pandemic. The partial least square structural equation modeling is used to analyze the data.

Findings

The findings show that green attitude, green personality and personal norms significantly influence post-COVID-19 green hotel revisit intentions.

Practical implications

The findings of the study may be useful to hotel operators in formulating focused business strategies improving customers’ green hotel revisit intentions and coping with the new normal business environment of the hospitality industry.

Originality/value

The study presents a unique case highlighting how the hospitality business is changing after the COVID-19 pandemic. The study provides important insights for industry operators by integrating attitudes, personality and norms of the customers in examining the green hotels revisit intentions.

Keywords

Citation

Hasan, A.A.-T. and Rahman, M.T. (2023), "Factors influencing green hotel revisit intentions after the COVID-19 in Bangladesh", International Journal of Tourism Cities, Vol. 9 No. 1, pp. 143-158. https://doi.org/10.1108/IJTC-03-2022-0065

Publisher

:

Emerald Publishing Limited

Copyright © 2022, International Tourism Studies Association.

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