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Rotterdam and the question of new urban tourism

Peter Nientied (Department of Research, POLIS University, Tirane, The Netherlands)

International Journal of Tourism Cities

ISSN: 2056-5607

Article publication date: 12 August 2020

Issue publication date: 6 July 2021




This paper aims to discuss tourism development, tourism policy development and its challenges in Rotterdam through the lens of “new urban tourism”, reviewing the relevance of the concept.


This paper comprises a review of the concept of new urban tourism and a case study of Rotterdam. Methods used include a literature review and social media search, an analysis of policy documents and street interviews.


Tourism in Rotterdam has grown rapidly, exhibiting aspects of new urban tourism such as encounters with the ordinary and everydayness, authenticity and de-differentiation. Details about tourism motives and nature of tourism are unknown. It is concluded that the concept of new urban tourism is a rather elusive and difficult notion to apply to the case of Rotterdam.

Research limitations/implications

This research is a case study of one city.

Practical implications

This paper suggests that different tourism information and statistics are needed for policymaking and for understanding urban tourism.


The Rotterdam case raises new questions about new urban tourism, as the concept appears to be rather indefinable.



Nientied, P. (2021), "Rotterdam and the question of new urban tourism", International Journal of Tourism Cities, Vol. 7 No. 2, pp. 344-360.



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Copyright © 2020, International Tourism Studies Association.

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