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The influence of Islamic attributes on tourist satisfaction with pull motivation as an intervening variables

Hilda Monoarfa (Department of Islamic Economics and Finance, Universitas Pendidikan Indonesia, Bandung, Indonesia)
Agus Rahayu (Department of Islamic Economics and Finance, Universitas Pendidikan Indonesia, Bandung, Indonesia)
Fitranty Adirestuty (Department of Islamic Economics and Finance, Universitas Pendidikan Indonesia, Bandung, Indonesia)
Rizuwan Abu Karim (Pengurusan dan Perniagaan, Universiti Teknologi MARA, Shah Alam, Malaysia)
Azlin Zanariah Bahtar (Pengurusan dan Perniagaan, Universiti Teknologi MARA, Shah Alam, Malaysia)
Zamzuri Ahmad Nazari (Pengurusan dan Perniagaan, Universiti Teknologi MARA, Shah Alam, Malaysia)
Nurazree Mahmud (Pengurusan dan Perniagaan, Universiti Teknologi MARA, Shah Alam, Malaysia)

International Journal of Tourism Cities

ISSN: 2056-5607

Article publication date: 30 August 2021

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Abstract

Purpose

The purpose of this study is to find out the level of influence of Islamic attributes and pull motivation to the satisfaction of Muslim tourists visiting Indonesia. Furthermore, this study may reveal where variables have a strong influence on the variable satisfaction of Muslim tourists. In addition, this study also wanted to know if Islamic attributes can influence the satisfaction of Muslim tourists with pull motivation as a moderating variable.

Design/methodology/approach

Using quantitative methods, this study analyzed the results of questionnaires that have been distributed to 200 Muslim tourist respondents who have visited Indonesia. To declare the hypotheses, the collected data were analyzed with structural equation modeling-partial least square using SmartPLS application version 3.2.7.

Findings

From this study, it was discovered that pull motivation has more effect on the satisfaction of Muslim tourists visiting Indonesia. Other results showed that both Islamic attributes and pull motivation simultaneously affect the satisfaction of Muslim tourists. Furthermore, Islamic attributes can affect pull motivation and pull motivation can also become an intermediary variable in bridging the impact of Islamic attributes on the satisfaction of Muslim tourists.

Research limitations/implications

The limitations of this study include the relatively small sample used and not yet taking foreign tourists as respondents. Besides that, you can also add several variables to complement this research in the future either as an intervening variable or a mediator variable.

Practical implications

To increase the satisfaction of Muslim tourists traveling to Indonesia, policymakers in Indonesia must further improve the facilities of the pull motivation aspect such as the cleanliness of tourist attractions, exotic locations and hygienic shopping centers. In addition, aspects of Islamic attributes must also be updated, such as aspects of adequate worship facilities and tourist attractions that apply the concept of halal for Muslims.

Originality/value

The originality of this study on the pull motivation variable as an intervening variable and adding the Islamic attribute variable in the case of Muslim tourist satisfaction.

Keywords

Acknowledgements

The authors would like to thanks Almighty Allah for giving them strength and ability to understand, learn and complete this research. The authors also thankful to the UPI Chancellor and UITM Chancellor who have given them the opportunity to join the publications in this research.

Citation

Monoarfa, H., Rahayu, A., Adirestuty, F., Abu Karim, R., Bahtar, A.Z., Ahmad Nazari, Z. and Mahmud, N. (2021), "The influence of Islamic attributes on tourist satisfaction with pull motivation as an intervening variables", International Journal of Tourism Cities, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJTC-02-2021-0033

Publisher

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Emerald Publishing Limited

Copyright © 2021, International Tourism Studies Association.