Knowledge of tourist spatial behaviour to improve Melaka world heritage site management

Abstract

Purpose

The paper aims to comprehensively use the knowledge of tourist spatial behaviour to improve World Heritage Site (WHS) management. Efficient heritage management can be achieved if critical aspects such as tourist spatial activities were better and comprehensively understood, primarily at the micro-level. Inaccurate information on these essential aspects will potentially cause problems in managing a WHS and compromises its Outstanding Universal Value. This study aims to extend the knowledge of tourist spatial behaviour by including the non-spatial and spatial characteristics of the tourists to better manage a WHS.

Design/methodology/approach

This study uses a trip diary and a GPS tracking app with 384 free independent tourists as the study respondents. Melaka WHS was chosen as the study area. The data were complemented by an aggregative analysis method to extract different discrete patterns based on individual itineraries.

Findings

This paper indicates a noticeable relationship between individuals’ non-spatial and spatial characteristics. It suggests that integrating these two characteristics can provide more comprehensive knowledge of tourist behaviour.

Originality/value

This paper provides a different perspective to improving WHS management by determining the operative tools to develop an effective visitor management plan.

Citation

Md Khairi, N.D., Ismail, H.N. and Syed Jaafar, S.M.R. (2022), "Knowledge of tourist spatial behaviour to improve Melaka world heritage site management", International Journal of Tourism Cities, Vol. 8 No. 1, pp. 88-106. https://doi.org/10.1108/IJTC-01-2021-0018