The purpose of this paper is to examine whether events such as acts of terrorism, political and social turmoil, military conflicts, epidemics, and similar influence preferences of Russian tourists for international and domestic travel (DT) and the role of psychographic and demographic factors in this process.
The study is a survey of 139 international tourists from a large Russian city. Variables representing the influence of instability in the world on selecting international vacations (unstable world, UW) and the willingness to turn to DT instead (domestic tourism, DT) were operationalized. The study operationalized the constructs of national attachment and consumer ethnocentrism and then converted them into manifest variables, NAT and CET. Hierarchical linear regression and logistic regression were conducted to investigate the relationship between UW and DT variables and personal factors. Supporting ANOVA and χ2 tests were conducted to further explore those relationships.
The study found that being a female, older and more attached to the homeland make Russian tourists more receptive to threats and risks of international travel; however, being wealthier, makes them less susceptible to those threats. Those with higher ethnocentric tendencies are more likely to turn to DT instead, while those with higher income are less likely.
The study does not pertain to a particular “destination-negative event” context. Nor the study is interested in a particular travel risk or whether or not Russian tourists perceive international travel as risky. The study focuses on to what degree those perceptions influence their decisions to travel internationally or domestically. Psychographic consumer ethnocentrism and national attachment variables that are rarely used in tourism studies were employed to better understand the destination selection process of Russian tourists in the UW.
Stepchenkova, S., Su, L. and Shichkova, E. (2019), "Intention to travel internationally and domestically in unstable world", International Journal of Tourism Cities, Vol. 5 No. 2, pp. 232-246. https://doi.org/10.1108/IJTC-01-2018-0012Download as .RIS
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