Women entrepreneurs in the craft industry: a case study of the batik industry during the COVID-19 pandemic

Abstract

Purpose

Batik is a craft in the creative industry, which is the identity of the Indonesian nation. One of the main batik tourism areas in Indonesia is Trusmi, and women entrepreneurs have a strategic role in developing the batik craft industry in the region. The batik industry faced various challenges during coronavirus disease 2019 (COVID-19). Therefore, this study aims to explore the impact and identify strategic options during the COVID-19 period on batik businesses owned by women entrepreneurs in the Trusmi area.

Design/methodology/approach

This study uses a qualitative case study method by interviewing ten batik women entrepreneurs in the Trusmi area.

Findings

This study elaborates findings about the impact of COVID-19, the technology role, collaboration, the government role and strategic options.

Originality/value

This study provides academic and practical implications, which are discussed further about the role of the craft industry in dealing with economic and social turmoil.

Citation

Anggadwita, G., Indarti, N. and Ratten, V. (2023), "Women entrepreneurs in the craft industry: a case study of the batik industry during the COVID-19 pandemic", International Journal of Sociology and Social Policy, Vol. 43 No. 11/12, pp. 1029-1046. https://doi.org/10.1108/IJSSP-12-2022-0305