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Using life goals to explore subjective well-being of people in northeast Thailand

Buapun Promphakping (Research Group on Wellbeing and Sustainable Development (WeSD), Faculty of Humanities and Social Sciences, Khon Kaen University, Khon Kaen, Thailand)
Pornpen Somaboot (Research Group on Wellbeing and Sustainable Development (WeSD), Faculty of Humanities and Social Sciences, Khon Kaen University, Khon Kaen, Thailand)
Farung Mee-Udon (Faculty of Social Sciences, Naresuan University, Phitsanulok, Thailand)
Nopparat Rattanaprathum (Faculty of Social Sciences, Naresuan University, Phitsanulok, Thailand)
Pattaraporn Weeranakin (Faculty of Humanities and Social Sciences, Khon Kaen University, Khon Kaen, Thailand)
Ninlawadee Promphakping (Research Group on Wellbeing and Sustainable Development (WeSD), Faculty of Humanities and Social Sciences, Khon Kaen University, Khon Kaen, Thailand)
Sungkom Suparatanagool (Health Sciences Program, Faculty of Sciences, Udon Thani Rajabhat University, Udonthani, Thailand)

International Journal of Sociology and Social Policy

ISSN: 0144-333X

Article publication date: 23 February 2021

Issue publication date: 13 October 2021

355

Abstract

Purpose

The purpose of this paper is to explore changes in life goal importance and subjective well-being, and to uncover if life goal importance predicts subjective well-being of people in the northeast of Thailand.

Design/methodology/approach

The data of two surveys conducted in 2006 (n = 184) and 2016 (n = 184) were used. The samples were selected by using multiple sampling techniques and subsampled by age and gender. The data were analysed using descriptive statistics, independent t-test and multiple linear regression.

Findings

Paired sample t-test revealed that the change of individual parameters under extrinsic life goals are most evident, these parameters include owning a big house, free of debts, owning amenities, living in clean and pleasant environment, having fewer children, children obtaining formal education, good behaviour of children and good health. The authors also found that two parameters under relational life goal were found different (good family relationship, hosting community events and activities). Satisfaction with living conditions deteriorated while satisfaction with life improved. The model from 2005 confirms that life goal importance predicts subjective well-being, while the opposite with the 2016 model. The direction of prediction of extrinsic, intrinsic and relational life goal importance on subjective well-being between 2006 and 2016 models are in opposite direction.

Originality/value

The study extends the authors understanding of the link between the importance of life goals and subjective well-being, which was previously confined to the advancement towards life goals (goal achievement).

Keywords

Acknowledgements

This paper makes use of data from two sources. The 2005 survey was funded by ESRC (Economic and Social Research Council) Research Group on Wellbeing in Developing Countries, Bath University, UK. The 2016 survey was funded by Faculty of Humanities and Social Sciences, Khon Kaen University. The authors are grateful of both funding sources.

Citation

Promphakping, B., Somaboot, P., Mee-Udon, F., Rattanaprathum, N., Weeranakin, P., Promphakping, N. and Suparatanagool, S. (2021), "Using life goals to explore subjective well-being of people in northeast Thailand", International Journal of Sociology and Social Policy, Vol. 41 No. 9/10, pp. 949-962. https://doi.org/10.1108/IJSSP-06-2020-0219

Publisher

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Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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