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Segmenting the spectators of national team sports: the case of a pre-competition match

Christopher Hautbois (University of Paris-Sud, Batiment 335, 91405 Orsay, Paris, France)
Patrick Bouchet (University of Burgundy, France)

International Journal of Sports Marketing and Sponsorship

ISSN: 1464-6668

Article publication date: 1 July 2015

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Abstract

It has become common for academics and sports marketing professionals to study and explain the heterogeneity and complexity of sports spectators' behaviours and attitudes, with numerous works addressing this topic But these surveys are more about fans of professional sports clubs (soccer, basketball, baseball, hockey, etc) who attend regular season games in their favourite teams' home stadium or arena. To our knowledge, very few studies have been conducted into spectators of national teams. It is these spectators who are of the focus of this paper.

Keywords

Citation

Hautbois, C. and Bouchet, P. (2015), "Segmenting the spectators of national team sports: the case of a pre-competition match", International Journal of Sports Marketing and Sponsorship, Vol. 16 No. 4, pp. 67-82. https://doi.org/10.1108/IJSMS-16-04-2015-B006

Publisher

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Emerald Group Publishing Limited

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