TY  - JOUR
AB  - No psychometrically sound measurement scale exists to effectively measure sports team reputation. The current study proposed and developed the Spectator-based Sports Team Reputation (SSTR) by considering the most important stakeholder groups - spectators. The results indicated that SSTR had a positive and direct impact on team identification and trust towards a team. The most significant theoretical contribution of this study is the conceptualisation and development of the SSTR scale, with a multi-dimensional approach from the spectator perspective.
VL  - 16
IS  - 3
SN  - 1464-6668
DO  - 10.1108/IJSMS-16-03-2015-B005
UR  - https://doi.org/10.1108/IJSMS-16-03-2015-B005
AU  - Jang Wonseok (Eric)
AU  - Jae Ko Yong
AU  - Chan-Olmsted Sylvia M
PY  - 2015
Y1  - 2015/01/01
TI  - Spectator-based sports team reputation: scale development and validation
T2  - International Journal of Sports Marketing and Sponsorship
PB  - Emerald Group Publishing Limited
SP  - 52
EP  - 72
Y2  - 2024/05/10
ER  -