No psychometrically sound measurement scale exists to effectively measure sports team reputation. The current study proposed and developed the Spectator-based Sports Team Reputation (SSTR) by considering the most important stakeholder groups - spectators. The results indicated that SSTR had a positive and direct impact on team identification and trust towards a team. The most significant theoretical contribution of this study is the conceptualisation and development of the SSTR scale, with a multi-dimensional approach from the spectator perspective.
Jang, W.(E)., Jae Ko, Y. and Chan-Olmsted, S.M. (2015), "Spectator-based sports team reputation: scale development and validation", International Journal of Sports Marketing and Sponsorship, Vol. 16 No. 3, pp. 52-72. https://doi.org/10.1108/IJSMS-16-03-2015-B005
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