TY  - JOUR
AB  - This study proposes a conceptual model to comprehensively understand how sports fans perceive and accept smartphones and applications in a sport consumption context by developing a series of propositions. Theoretically based on the Technology Acceptance Model (TAM) and the Sport Website Acceptance Model (SWAM), this study provides fundamental groundwork to better conceptualise sports fans' decision making processes involving the latest technology used to consume sport.
VL  - 16
IS  - 3
SN  - 1464-6668
DO  - 10.1108/IJSMS-16-03-2015-B002
UR  - https://doi.org/10.1108/IJSMS-16-03-2015-B002
AU  - Ha Jae-Pil
AU  - Kang Sun J
AU  - Ha Jaehyun
PY  - 2015
Y1  - 2015/01/01
TI  - A conceptual framework for the adoption of smartphones in a sports context
T2  - International Journal of Sports Marketing and Sponsorship
PB  - Emerald Group Publishing Limited
SP  - 2
EP  - 19
Y2  - 2024/04/25
ER  -