A conceptual framework for the adoption of smartphones in a sports context

Jae-Pil Ha (Assistant Professor, Sport Management, University of Arkansas, USA)
Sun J Kang (PhD candidate, Sport Administration, University of Louisville, USA)
Jaehyun Ha (Assistant Professor, Sport Marketing, Department of Sports Marketing Keimyung University, Daegu, South Korea 704-701)

International Journal of Sports Marketing and Sponsorship

ISSN: 1464-6668

Publication date: 1 April 2015

Abstract

This study proposes a conceptual model to comprehensively understand how sports fans perceive and accept smartphones and applications in a sport consumption context by developing a series of propositions. Theoretically based on the Technology Acceptance Model (TAM) and the Sport Website Acceptance Model (SWAM), this study provides fundamental groundwork to better conceptualise sports fans' decision making processes involving the latest technology used to consume sport.

Citation

Ha, J., Kang, S. and Ha, J. (2015), "A conceptual framework for the adoption of smartphones in a sports context", International Journal of Sports Marketing and Sponsorship, Vol. 16 No. 3, pp. 2-19. https://doi.org/10.1108/IJSMS-16-03-2015-B002

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Publisher

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Emerald Group Publishing Limited

Copyright © 2015 by Winthrop Publications Limited

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