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The image impact of mega-sporting events perceived by international students and their behaviour intentions

Dongfeng Liu (Professor & Associate Dean, Sport Industry Development Institute and School of Economics and Management, Shanghai University of Sport, 399 Changhai Road, Yangpu District, Shanghai, 200438 Shanghai, China)

International Journal of Sports Marketing and Sponsorship

ISSN: 1464-6668

Publication date: 1 January 2015

Abstract

Using Shanghai F1 as an example, this research seeks to examine the impact of mega-events on host city image from the perspective of international students. Leisure facilities and service were the most positive image impact perceived by the respondents, followed by affective city images as well as opportunities and convenience. International students tended to disagree that F1 would result in any crime and security problems and were unsure about any negative impact on environment and daily life. Some of the image factors were significantly related to intention to work in the city or the willingness to recommend the city.

Keywords

Citation

Liu, D. (2015), "The image impact of mega-sporting events perceived by international students and their behaviour intentions", International Journal of Sports Marketing and Sponsorship, Vol. 16 No. 2, pp. 22-36. https://doi.org/10.1108/IJSMS-16-02-2015-B003

Publisher

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Emerald Group Publishing Limited

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