TY  - JOUR
AB  - 
VL  - 16
IS  - 1
SN  - 1464-6668
DO  - 10.1108/IJSMS-16-01-2014-B001
UR  - https://doi.org/10.1108/IJSMS-16-01-2014-B001
AU  - Desbordes Michel
PY  - 2014
Y1  - 2014/01/01
TI  - Could sponsorship polarity damage sport?
T2  - International Journal of Sports Marketing and Sponsorship
PB  - Emerald Group Publishing Limited
SP  - 1
EP  - 1
Y2  - 2024/04/27
ER  -