Cost performance of Italian football clubs: analysing the role of marketing and sponsorship

Abstract

This paper analyses the cost efficiency of Italian football clubs using a stochastic frontier model. The frontier estimation confirmed that the model fits the data well with all coefficients correctly signed and in line with the theoretical requirements. Marketing and Sponsorship is taken into account as an explanatory variable and the factors which contributed to these findings, as well as other policy implications, are provided.

Citation

Barros, C.P., Scafarto, V. and Samagaio, A. (2014), "Cost performance of Italian football clubs: analysing the role of marketing and sponsorship", International Journal of Sports Marketing and Sponsorship, Vol. 15 No. 4, pp. 59-77. https://doi.org/10.1108/IJSMS-15-04-2014-B006