Exploring the relationship between team (as brand) personality and geographic personality: linking consumer perceptions of sports teams and cities
International Journal of Sports Marketing and Sponsorship
ISSN: 1464-6668
Article publication date: 1 October 2013
Abstract
This paper investigates the brand personality dimensions associated with professional sports teams and the personality dimensions of the cities they call home. Two studies evaluate ten National Football League teams and their respective homes, with data collected from 434 respondents from five disparate locations throughout the United States. Findings suggest that in general people ascribe similar personality traits to both the team and their city, with correlations stronger among avid NFL fans. It appears that city 'insiders' (i.e. residents) tend to hold more positive views than city 'outsiders'.
Keywords
Citation
Aiken, K.D., Campbell, R.M. and Koch, E.C. (2013), "Exploring the relationship between team (as brand) personality and geographic personality: linking consumer perceptions of sports teams and cities", International Journal of Sports Marketing and Sponsorship, Vol. 15 No. 1, pp. 2-14. https://doi.org/10.1108/IJSMS-15-01-2013-B002
Publisher
:Emerald Group Publishing Limited
Copyright © 2013 by Winthrop Publications Limited