To read the full version of this content please select one of the options below:

The role of service quality and ticket pricing on satisfaction and behavioural intention within professional football

Rui Biscaia (PhD Sport Management, Centro Interdisciplinar de Estudo da Performance Humana (CIPER), Faculdade de Motricidade Humana, Universidade Técnica de Lisboa, Estrada da Costa, 1495-688 Cruz Quebrada, Portugal)
Abel Correia (Associate Professor, Sports Marketing Universidade Técnica de Lisboa)
Masayuki Yoshida (Associate Professor, Sports Management Biwako Seikei Sport College, Shiga, Japan)
António Rosado (Professor, Sports Pschology Universidade Técnica de Lisboa)
João Marôco (Associate Professor, Statistics ISPA - Instituto Universitãrio, Lisboa, Portugal)

International Journal of Sports Marketing and Sponsorship

ISSN: 1464-6668

Article publication date: 1 July 2013

Abstract

This paper aims to assess service quality in professional football and to examine the effects of service quality and ticket pricing on satisfaction and behavioural intention. Data were collected among football fans and the results of a confirmatory factor analysis (CFA) supported the psychometric properties of the service quality model. A structural equation model (SEM) revealed that the service quality construct impacts both satisfaction and behavioural intention. Also, behavioural intention is influenced by ticket pricing and satisfaction. Managerial implications of these results are discussed and guidelines for future research are suggested.

Keywords

Citation

Biscaia, R., Correia, A., Yoshida, M., Rosado, A. and Marôco, J. (2013), "The role of service quality and ticket pricing on satisfaction and behavioural intention within professional football", International Journal of Sports Marketing and Sponsorship, Vol. 14 No. 4, pp. 42-66. https://doi.org/10.1108/IJSMS-14-04-2013-B004

Publisher

:

Emerald Group Publishing Limited

Copyright © 2013 by Winthrop Publications Limited