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Determinants of using sports web portals: an empirical examination of the Sport Website Acceptance Model

Youngjin Hur (Assistant Professor, Sport Management Program Room 132, Morrow Building, University of Central Missouri, USA)
Yong Jae Ko (Associate Professor, University of Florida)
Cathryn L. Claussen (Professor, Washington State University)

International Journal of Sports Marketing and Sponsorship

ISSN: 1464-6668

Article publication date: 1 April 2012

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Abstract

This study empirically tested the Sport Website Acceptance Model (SWAM), proposed by Hur, Ko and Claussen (2007). The SWAM added Perceived Enjoyment (Davis et al, 1992) and Perceived Trustworthiness (Belanger et al, 2002) to the two factors Perceived Ease of Use and Perceived Usefulness used in the Technology Acceptance Model (TAM) (Davis, 1989). This study proposes a competing model to the original SWAM and compares this by incorporating two additional constructs, Sport Involvement (Shank & Beasley, 1998) and Psychological Commitment to a Team (Mahony et al, 2000). Structural equation modeling analyses revealed acceptable model fits, both in the original SWAM and in the competing model. Subsequent analyses led the authors to conclude that the competing model was the better version of the SWAM.

Keywords

Citation

Hur, Y., Ko, Y.J. and Claussen, C.L. (2012), "Determinants of using sports web portals: an empirical examination of the Sport Website Acceptance Model", International Journal of Sports Marketing and Sponsorship, Vol. 13 No. 3, pp. 6-25. https://doi.org/10.1108/IJSMS-13-03-2012-B003

Publisher

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Emerald Group Publishing Limited

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