TY  - JOUR
AB  - Despite persistent levels of participation in cycling, little research has been undertaken in the context of competitive cycling event management and marketing. This study explored participant preferences using conjoint measurement and plausible market segmentations. Results of the survey conducted at three southeastern US cycling events (N=199) suggest that travel distance has primacy across nearly all segment groups and differences in recreational specialisation in cycling are reflected among other preferred event attributes.
VL  - 13
IS  - 2
SN  - 1464-6668
DO  - 10.1108/IJSMS-13-02-2012-B004
UR  - https://doi.org/10.1108/IJSMS-13-02-2012-B004
AU  - Larson Daniel J.
AU  - Won Doyeon
PY  - 2012
Y1  - 2012/01/01
TI  - Road cycling event preferences for racing cyclists
T2  - International Journal of Sports Marketing and Sponsorship
PB  - Emerald Group Publishing Limited
SP  - 27
EP  - 42
Y2  - 2024/04/25
ER  -