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Padel sports clubs in Spain

Mercedes Rodriguez-Fernandez (Professor, Economy and Businesses Department, University of Malaga Francisco Trujillo Villanueva s/n, Ampliacion Campus de Teatinos 29071 Malaga, Spain)

International Journal of Sports Marketing and Sponsorship

ISSN: 1464-6668

Article publication date: 1 October 2011



This case study deals with a new racket sport that is seeing strong growth in a number of countries. The study is based on surveys of Spanish padel1 sport clubs, and by grouping these datasets we are able to propose a business plan that may be used as a guide for investors or managers in the sports industry. The paper explores the development possibilities and marketing options for this ascending sport.



Rodriguez-Fernandez, M. (2011), "Padel sports clubs in Spain", International Journal of Sports Marketing and Sponsorship, Vol. 13 No. 1, pp. 33-43.



Emerald Group Publishing Limited

Copyright © 2011 by Winthrop Publications Limited

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