This case study deals with a new racket sport that is seeing strong growth in a number of countries. The study is based on surveys of Spanish padel1 sport clubs, and by grouping these datasets we are able to propose a business plan that may be used as a guide for investors or managers in the sports industry. The paper explores the development possibilities and marketing options for this ascending sport.
Rodriguez-Fernandez, M. (2011), "Padel sports clubs in Spain", International Journal of Sports Marketing and Sponsorship, Vol. 13 No. 1, pp. 33-43. https://doi.org/10.1108/IJSMS-13-01-2011-B004Download as .RIS
Emerald Group Publishing Limited
Copyright © 2011 by Winthrop Publications Limited