TY  - JOUR
AB  - This study examines the mediating role of Overall Service Quality in the service quality-customer satisfaction relationship in the context of professional football. Quantitative data were collected from a survey of 415 spectators attending a professional football game in Greece. A confirmatory factor analysis (CFA) was employed to examine the validity of the scale. Multiple regression analyses was used to assess the mediation effect of Overall Service Quality. Results of the CFA and alpha test supported the psychometric property of the scale. Overall Service Quality was shown to mediate the relationship between the five dimensions of service quality and fans' satisfaction.
VL  - 12
IS  - 4
SN  - 1464-6668
DO  - 10.1108/IJSMS-12-04-2011-B005
UR  - https://doi.org/10.1108/IJSMS-12-04-2011-B005
AU  - Theodorakis Nicholas D
AU  - Alexandris Kostas
AU  - Ko Yong Jae
PY  - 2011
Y1  - 2011/01/01
TI  - A service quality framework in the context of professional football in Greece
T2  - International Journal of Sports Marketing and Sponsorship
PB  - Emerald Group Publishing Limited
SP  - 57
EP  - 71
Y2  - 2024/04/24
ER  -