TY - JOUR AB - VL - 12 IS - 3 SN - 1464-6668 DO - 10.1108/IJSMS-12-03-2011-B001 UR - https://doi.org/10.1108/IJSMS-12-03-2011-B001 AU - Desbordes Michel PY - 2011 Y1 - 2011/01/01 TI - Are global sports events worth the bid? T2 - International Journal of Sports Marketing and Sponsorship PB - Emerald Group Publishing Limited SP - 1 EP - 1 Y2 - 2024/04/25 ER -