TY  - JOUR
AB  - This paper examines the hidden financial benefits that non-elite events are capable of delivering for host cities. The paper provides examples of how mass participation (and other non-elite) events can generate substantial economic impacts comparable to and, in some cases greater than, those associated with elite events. Cost-effectiveness of mass participation events, relative to major elite sports events, is discussed.
VL  - 12
IS  - 1
SN  - 1464-6668
DO  - 10.1108/IJSMS-12-01-2010-B004
UR  - https://doi.org/10.1108/IJSMS-12-01-2010-B004
AU  - Coleman Richard
AU  - Ramchandani Girish
PY  - 2010
Y1  - 2010/01/01
TI  - The hidden benefits of non-elite mass participation sports events: an economic perspective
T2  - International Journal of Sports Marketing and Sponsorship
PB  - Emerald Group Publishing Limited
SP  - 19
EP  - 31
Y2  - 2024/04/19
ER  -