Research opportunity beyond the elite
Sean Phelps
(Senior Lecturer, School of Sport and Recreation, AUT University, New Zealand)
Geoff Dickson
(Associate Dean (Research), Faculty of Health and Environmental Sciences; Associate Director (Event Tourism)NZ Tourism Research Institute, AUT University, New Zealand)
International Journal of Sports Marketing and Sponsorship
ISSN: 1464-6668
Article publication date: 1 October 2010
48
Citation
Phelps, S. and Dickson, G. (2010), "Research opportunity beyond the elite", International Journal of Sports Marketing and Sponsorship, Vol. 12 No. 1, pp. 1-1. https://doi.org/10.1108/IJSMS-12-01-2010-B001
Publisher
:Emerald Group Publishing Limited
Copyright © 2010 by Winthrop Publications Limited