Situational involvement (SI) and enduring involvement (EI) are important predictors of spectator sports tourist behaviours. For this study, onsite and web surveys were utilised to help understand how SI and EI levels, with both event and destination, may vary according to the primary and secondary trip purpose of a spectator sports tourist. Results revealed differences between the two groups only within certain aspects of SI and EI with the destination.
Kaplanidou, K.(K). and Havitz, M.E. (2010), "Exploring SI and EI of Olympic sports tourists: does trip purpose matter?", International Journal of Sports Marketing and Sponsorship, Vol. 11 No. 4, pp. 74-89. https://doi.org/10.1108/IJSMS-11-04-2010-B006
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