The role of scandal and corruption in sports marketing and sponsorship
Jason Mazanov
(Senior Lecturer, School of Business, University of New South Wales at Australian Defence Force Academy)
James Connor
(Lecturer, School of Business, University of New South Wales at Australian Defence Force Academy)
International Journal of Sports Marketing and Sponsorship
ISSN: 1464-6668
Article publication date: 1 April 2010
391
Citation
Mazanov, J. and Connor, J. (2010), "The role of scandal and corruption in sports marketing and sponsorship", International Journal of Sports Marketing and Sponsorship, Vol. 11 No. 3, pp. 1-1. https://doi.org/10.1108/IJSMS-11-03-2010-B001
Publisher
:Emerald Group Publishing Limited
Copyright © 2010 by Winthrop Publications Limited