Olympic Games host and bid city marketing: exploring issue management in the relationships among event stakeholder groups

Xiaoyan Xing (Institute for Sports Marketing, School of Sports Administration Laurentian University, Ramsey Lake Road Sudbury, Ontario, Canada P3E 2C6)
Anthony G. Church (Institute for Sports Marketing, School of Sports Administration Laurentian University, Ramsey Lake Road Sudbury, Ontario, Canada P3E 2C6)
Norm O'Reilly (Institute for Sports Marketing, School of Sports Administration Laurentian University, Ramsey Lake Road Sudbury, Ontario, Canada P3E 2C6)
Ann Pegoraro (Institute for Sports Marketing, School of Sports Administration Laurentian University, Ramsey Lake Road Sudbury, Ontario, Canada P3E 2C6)
John Nadeau (School of Business and Economics, Nipissing University, Ontario, Canada)
Louise Heslop (Eric Sprott School of Business, Carleton University, Ontario, Canada)
Benoit Séguin (School of Human Kinetics, University of Ottawa, Canada)

International Journal of Sports Marketing and Sponsorship

ISSN: 1464-6668

Publication date: 1 July 2008

Abstract

Based on the work of Parent (2008) on mega sports events, this paper explores the relationships among events stakeholders in Olympic Games host/bid city marketing. It outlines research questions, identifies a theoretical framework to better understand Olympic city marketing, presents four essays related to issues within this framework, and provides conclusions and suggestions for future research.

Keywords

Citation

Xing, X., Church, A.G., O'Reilly, N., Pegoraro, A., Nadeau, J., Heslop, L. and Séguin, B. (2008), "Olympic Games host and bid city marketing: exploring issue management in the relationships among event stakeholder groups", International Journal of Sports Marketing and Sponsorship, Vol. 9 No. 4, pp. 77-91. https://doi.org/10.1108/IJSMS-09-04-2008-B009

Publisher

:

Emerald Group Publishing Limited

Copyright © 2008 by Winthrop Publications Limited

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