TY  - JOUR
AB  - Four demographic variables (education, age, gender and internet use) and two psychographic variables (attitude towards NASCAR sponsors and NASCAR involvement) were investigated for impact on NASCAR fan ability to recall sponsor brands. Regression analysis indicates that the above variables are significant predictors of ability to recall sponsor brands, combining to explain 33% of observed variance.
VL  - 9
IS  - 3
SN  - 1464-6668
DO  - 10.1108/IJSMS-09-03-2008-B005
UR  - https://doi.org/10.1108/IJSMS-09-03-2008-B005
AU  - Kinney Lance
AU  - McDaniel Stephen R
AU  - DeGaris Larry
PY  - 2008
Y1  - 2008/01/01
TI  - Demographic and psychographic variables predicting NASCAR sponsor brand recall
T2  - International Journal of Sports Marketing and Sponsorship
PB  - Emerald Group Publishing Limited
SP  - 11
EP  - 21
Y2  - 2024/09/20
ER  -