Committing regicide: rebranding the Football Kingz
Trish Bradbury
(Senior Lecturer, Massey University, Department of MIB, Private Bag 102 904, NSMC, Auckland, New Zealand)
Bevan Catley
(Massey University)
International Journal of Sports Marketing and Sponsorship
ISSN: 1464-6668
Article publication date: 1 October 2007
296
Citation
Bradbury, T. and Catley, B. (2007), "Committing regicide: rebranding the Football Kingz", International Journal of Sports Marketing and Sponsorship, Vol. 9 No. 1, pp. 6-17. https://doi.org/10.1108/IJSMS-09-01-2007-B003
Publisher
:Emerald Group Publishing Limited
Copyright © 2007 by Winthrop Publications Limited