To read the full version of this content please select one of the options below:

Development of a scale measuring the psychic income associated with hosting the Olympic Games

Dongfeng Liu (School of Economics and Management, Shanghai University of Sport, Shanghai, China) (INSEEC Business School, Shanghai University of Sport, Shanghai, China)

International Journal of Sports Marketing and Sponsorship

ISSN: 1464-6668

Article publication date: 7 August 2017

Abstract

Purpose

The purpose of this paper is to develop a scale to measure the legacy of psychic income associated with the Olympic Games.

Design/methodology/approach

Using the 2008 Beijing Games as an example, data were collected from Beijing residents through structured questionnaires. A scale of measuring psychic income (SPI) was developed through conducting a confirmatory factor analysis (CFA) based on a sample of 375.

Findings

In the CFA estimation, a seven-factor SPI was identified with 24 pertinent items retained. This seven-factor model displays good fit to the data, construct validity, and reliability.

Originality/value

Despite the importance of psychic income widely recognized in the existing literature, there has been a lack of valid scales to measure major sports events psychic income in general and Olympic psychic income in particular. This paper develops a multidimensional scale from the host community perspective, which can provide academics and local organizers with a reliable and valid tool to assess Olympic psychic income.

Keywords

Citation

Liu, D. (2017), "Development of a scale measuring the psychic income associated with hosting the Olympic Games", International Journal of Sports Marketing and Sponsorship, Vol. 18 No. 3, pp. 298-313. https://doi.org/10.1108/IJSMS-08-2017-098

Publisher

:

Emerald Publishing Limited

Copyright © 2017, Emerald Publishing Limited