The purpose of this paper is to develop a scale to measure the legacy of psychic income associated with the Olympic Games.
Using the 2008 Beijing Games as an example, data were collected from Beijing residents through structured questionnaires. A scale of measuring psychic income (SPI) was developed through conducting a confirmatory factor analysis (CFA) based on a sample of 375.
In the CFA estimation, a seven-factor SPI was identified with 24 pertinent items retained. This seven-factor model displays good fit to the data, construct validity, and reliability.
Despite the importance of psychic income widely recognized in the existing literature, there has been a lack of valid scales to measure major sports events psychic income in general and Olympic psychic income in particular. This paper develops a multidimensional scale from the host community perspective, which can provide academics and local organizers with a reliable and valid tool to assess Olympic psychic income.
Liu, D. (2017), "Development of a scale measuring the psychic income associated with hosting the Olympic Games", International Journal of Sports Marketing and Sponsorship, Vol. 18 No. 3, pp. 298-313. https://doi.org/10.1108/IJSMS-08-2017-098
Emerald Publishing Limited
Copyright © 2017, Emerald Publishing Limited