Development of a scale measuring the psychic income associated with hosting the Olympic Games

Abstract

Purpose

The purpose of this paper is to develop a scale to measure the legacy of psychic income associated with the Olympic Games.

Design/methodology/approach

Using the 2008 Beijing Games as an example, data were collected from Beijing residents through structured questionnaires. A scale of measuring psychic income (SPI) was developed through conducting a confirmatory factor analysis (CFA) based on a sample of 375.

Findings

In the CFA estimation, a seven-factor SPI was identified with 24 pertinent items retained. This seven-factor model displays good fit to the data, construct validity, and reliability.

Originality/value

Despite the importance of psychic income widely recognized in the existing literature, there has been a lack of valid scales to measure major sports events psychic income in general and Olympic psychic income in particular. This paper develops a multidimensional scale from the host community perspective, which can provide academics and local organizers with a reliable and valid tool to assess Olympic psychic income.

Citation

Liu, D. (2017), "Development of a scale measuring the psychic income associated with hosting the Olympic Games", International Journal of Sports Marketing and Sponsorship, Vol. 18 No. 3, pp. 298-313. https://doi.org/10.1108/IJSMS-08-2017-098

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