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A multilevel model analysis of professional soccer attendance in Chile 1990-2002

Mauricio Ferreira (Assistant Professor, Department of Health and Kinesiology, Texas A&M University, 210 G. Rollie White, College Station, TX 77843 US)
Gonzalo Bravo (Assistant Professor, Sport Management Programme, West Virginia University)

International Journal of Sports Marketing and Sponsorship

ISSN: 1464-6668

Article publication date: 1 April 2007

197

Abstract

This study examined the determinants of attendance at the Chilean national soccer tournaments between 1990 and 2002. A multilevel model approach was taken to estimate the effects of several factors, including unobserved sources, hypothesised to influence attendance in Chile. Results regarding team success, team division, population, stadium size and habitual persistence were found to influence professional soccer attendance; other factors such as admission price, age of team, international success, availability of soccer teams in the same vicinity and stadium ownership did not.

Keywords

Citation

Ferreira, M. and Bravo, G. (2007), "A multilevel model analysis of professional soccer attendance in Chile 1990-2002", International Journal of Sports Marketing and Sponsorship, Vol. 8 No. 3, pp. 49-66. https://doi.org/10.1108/IJSMS-08-03-2007-B006

Publisher

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Emerald Group Publishing Limited

Copyright © 2007 by Winthrop Publications Limited

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