TY - JOUR AB - VL - 8 IS - 2 SN - 1464-6668 DO - 10.1108/IJSMS-08-02-2007-B008 UR - https://doi.org/10.1108/IJSMS-08-02-2007-B008 AU - Simmons John AU - Simmons Matt PY - 2007 Y1 - 2007/01/01 TI - Great Brand Stories: Arsenal Winning together: the story of the Arsenal brand T2 - International Journal of Sports Marketing and Sponsorship PB - Emerald Group Publishing Limited SP - 84 EP - 85 Y2 - 2024/09/19 ER -