TY  - JOUR
AB  - This study involved analysis of the consumption behaviours of spectators in the K-League (South Korea). Its dual purpose was to cluster spectators into homogeneous groups on the basis of attitudes towards game attendance, and to define the segments obtained on the basis of the demographic and lifestyle profiles of the spectators. Multiple steps were taken to analyse the data from a survey of 967 spectators. This revealed four distinct groups - promotion-concerned, place-concerned, price-concerned and indifferent.
VL  - 8
IS  - 2
SN  - 1464-6668
DO  - 10.1108/IJSMS-08-02-2007-B005
UR  - https://doi.org/10.1108/IJSMS-08-02-2007-B005
AU  - Kim Sangho
AU  - Yoo Euidong
AU  - Pedersen Paul M.
PY  - 2007
Y1  - 2007/01/01
TI  - Market segmentation in the K-League: an analysis of spectators of the Korean Professional Soccer League
T2  - International Journal of Sports Marketing and Sponsorship
PB  - Emerald Group Publishing Limited
SP  - 26
EP  - 43
Y2  - 2024/04/27
ER  -