Sporting passion and marketing rigour underpin our fragile traditions

By guest editors Associate Professor Heath McDonald (Deakin Business School, Deakin University, Melbourne, Australia)

Professor Robin N. Shaw (Deakin Business School, Deakin University, Melbourne, Australia)

International Journal of Sports Marketing and Sponsorship

ISSN: 1464-6668

Article publication date: 1 July 2006

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Citation

McDonald, H. and Shaw, R.N. (2006), "Sporting passion and marketing rigour underpin our fragile traditions", International Journal of Sports Marketing and Sponsorship, Vol. 7 No. 4, pp. 1-2. https://doi.org/10.1108/IJSMS-07-04-2006-B001

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Emerald Group Publishing Limited

Copyright © 2006 by Winthrop Publications Limited

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