TY  - JOUR
AB  - This study examined the information sources that golfers used to purchase golf clubs. Three personal references (family, friends and salespeople) and five non-personal references (television, newspaper, magazine, product catalogue and the internet) were examined from a total of 626 randomly selected golfers in the US. Approximately 85% of the golfers stated that their primary information sources for purchasing golf clubs were personal references. The results suggest that a marketing strategy should place more emphasis on personal sources than non-personal sources.
VL  - 7
IS  - 2
SN  - 1464-6668
DO  - 10.1108/IJSMS-07-02-2006-B006
UR  - https://doi.org/10.1108/IJSMS-07-02-2006-B006
AU  - Yoh Taeho
AU  - Pedersen Paul
AU  - Park Meungguk
PY  - 2006
Y1  - 2006/01/01
TI  - Sources of information for purchasing golf clubs: personal and non-personal references
T2  - International Journal of Sports Marketing and Sponsorship
PB  - Emerald Group Publishing Limited
SP  - 31
EP  - 41
Y2  - 2024/04/25
ER  -