Relating on-field performance to paid football club membership
International Journal of Sports Marketing and Sponsorship
ISSN: 1464-6668
Article publication date: 1 October 2005
Abstract
An empirical investigation based on seven years' data for a professional football league finds that on-field performance bears little relation to the number of paid members or season ticket holders for the clubs.
Keywords
Citation
Shaw, R.N. and McDonald, H. (2005), "Relating on-field performance to paid football club membership", International Journal of Sports Marketing and Sponsorship, Vol. 7 No. 1, pp. 62-68. https://doi.org/10.1108/IJSMS-07-01-2005-B010
Publisher
:Emerald Group Publishing Limited
Copyright © 2005 by Winthrop Publications Limited