This paper assesses the quality of special programmes and services for season ticket holders and their predictability to game consumption. Participants were season ticket holders of an NBA team, who responded to a questionnaire that included six demographic variables, eight consumption variables and 15 special programme and service variables in two versions: importance and perception. The findings further emphasise the importance of providing quality programmes and services to season ticket holders, and point out specific programme and service areas for improvement.
Zhang, J.J., Connaughton, D. and Vaughn, C.E. (2004), "The role of special programmes and services for season ticket holders in predicting game consumption", International Journal of Sports Marketing and Sponsorship, Vol. 6 No. 2, pp. 22-39. https://doi.org/10.1108/IJSMS-06-02-2004-B005
Emerald Group Publishing Limited
Copyright © 2004 by Winthrop Publications Limited