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The role of special programmes and services for season ticket holders in predicting game consumption

James J Zhang (Associate Professor in Sport Management, University of Florida)
Daniel Connaughton (Associate Professor in Sport Management, University of Florida)
Carrianne E Vaughn (Graduate student in Sport Management, University of Florida)

International Journal of Sports Marketing and Sponsorship

ISSN: 1464-6668

Article publication date: 1 November 2004

Abstract

This paper assesses the quality of special programmes and services for season ticket holders and their predictability to game consumption. Participants were season ticket holders of an NBA team, who responded to a questionnaire that included six demographic variables, eight consumption variables and 15 special programme and service variables in two versions: importance and perception. The findings further emphasise the importance of providing quality programmes and services to season ticket holders, and point out specific programme and service areas for improvement.

Citation

Zhang, J.J., Connaughton, D. and Vaughn, C.E. (2004), "The role of special programmes and services for season ticket holders in predicting game consumption", International Journal of Sports Marketing and Sponsorship, Vol. 6 No. 2, pp. 22-39. https://doi.org/10.1108/IJSMS-06-02-2004-B005

Publisher

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Emerald Group Publishing Limited

Copyright © 2004 by Winthrop Publications Limited