TY  - JOUR
AB  - This research identifies internet-based opportunities for developing competitive marketing advantages and provides recommendations for the use of the internet in sports marketing. A telephone-administered survey, constructed from an instrument developed by Sethi and King (1994), Caskey (1998) and salient literature, was employed. All 55 clubs participating in Australia's four largest professional sporting leagues formed the sample, with an 87% participation rate achieved. Results lead to several practical recommendations for professional sporting organisations seeking
to improve their internet marketing opportunities.
VL  - 6
IS  - 2
SN  - 1464-6668
DO  - 10.1108/IJSMS-06-02-2004-B004
UR  - https://doi.org/10.1108/IJSMS-06-02-2004-B004
AU  - Evans Daniel M
AU  - CT Smith Aaron
PY  - 2004
Y1  - 2004/01/01
TI  - Internet sports marketing and competitive advantage for professional sports clubs: bridging the gap between theory and practice
T2  - International Journal of Sports Marketing and Sponsorship
PB  - Emerald Group Publishing Limited
SP  - 9
EP  - 21
Y2  - 2024/05/11
ER  -