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Interview with John Constantinou European Sponsorship/Promotions Manager Sony Computer Entertainment Europe

Simon Rines (Publisher, International Marketing Reports, UK)

International Journal of Sports Marketing and Sponsorship

ISSN: 1464-6668

Article publication date: 1 November 2004

Abstract

John Constantinou discuss his role at Sony Computer Entertainment and how the company embraced sponsorship as a key part of its marketing strategy. He explains the need to rationalise the rights portfolio but emphasises how a balance of grass roots and very high profile event sponsorships can complement each other. Constantinou also discusses the issues that he sees as important in the development of sponsorship, pointing in particular to customer relationship management and research.

Citation

Rines, S. (2004), "Interview with John Constantinou European Sponsorship/Promotions Manager Sony Computer Entertainment Europe", International Journal of Sports Marketing and Sponsorship, Vol. 6 No. 2, pp. 3-8. https://doi.org/10.1108/IJSMS-06-02-2004-B003

Publisher

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Emerald Group Publishing Limited

Copyright © 2004 by Winthrop Publications Limited