To read the full version of this content please select one of the options below:

Interview with Jim Andrews, Senior Vice President, IEG, Inc.

Simon Rines (Publisher, International Marketing Reports, UK)

International Journal of Sports Marketing and Sponsorship

ISSN: 1464-6668

Article publication date: 1 July 2004

Abstract

Jim Andrews explains the status and role of IEG in delivering information and guidance on sponsorship. He discusses the predominance of sports sponsorship and which sectors are most active in their use of sponsorship, and he analysis the changing role of sponsorship within the marketing mix. Andrews explains the importance of research and the need for activity to be properly measured.

Citation

Rines, S. (2004), "Interview with Jim Andrews, Senior Vice President, IEG, Inc.", International Journal of Sports Marketing and Sponsorship, Vol. 6 No. 1, pp. 3-6. https://doi.org/10.1108/IJSMS-06-01-2004-B003

Publisher

:

Emerald Group Publishing Limited

Copyright © 2004 by Winthrop Publications Limited