The effect of event experience quality on the satisfaction and behavioral intentions of motocross World Championship spectators

Abstract

Purpose

The purpose of this study is to examine the theoretical relationship between experience quality (EXQ), satisfaction and the behavioral intentions (BI) of Motocross World Championship spectators.

Design/methodology/approach

The research data were collected from spectators who participated in the World Motocross Championship race held in Afyon, Turkey in 2018. The structural equation model (SEM) was used to test the relationship among the research variables.

Findings

The results showed EXQ had significant and direct effects on satisfaction and BI. In addition to this, satisfaction had a partial mediating effect between EXQ and BI.

Originality/value

To date there has been no empirical study examining the consumer behaviors of motocross event spectators. Consequently, this research provides important contributions to the literature and informs event organizers about the role of EXQ in terms of understanding the behavior of motocross event spectators.

Citation

Çevik, H. and Şimşek, K.Y. (2020), "The effect of event experience quality on the satisfaction and behavioral intentions of motocross World Championship spectators", International Journal of Sports Marketing and Sponsorship, Vol. 21 No. 2, pp. 389-408. https://doi.org/10.1108/IJSMS-05-2019-0052