The purpose of this paper is to examine the impact of the stadium occupancy rate on television viewers’ game quality perception and stadium visit intention (VI).
An experiment was conducted in which two groups were asked to watch video clips of professional soccer games with low- and high-stadium occupancy rates.
The results indicate that the higher the stadium occupancy, the higher is perceived game quality and the greater is stadium VI.
The paper provides useful information on the effect of the stadium occupancy rate on perceived game quality and VI.
Oh, T., Sung, H. and Kwon, K.D. (2017), "Effect of the stadium occupancy rate on perceived game quality and visit intention", International Journal of Sports Marketing and Sponsorship, Vol. 18 No. 2, pp. 166-179. https://doi.org/10.1108/IJSMS-05-2017-088
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