The inaugural (and only) season of the Xtreme Football League: A case study in sports entertainment
International Journal of Sports Marketing and Sponsorship
ISSN: 1464-6668
Article publication date: 1 September 2003
Abstract
The Xtreme Football League began play in 2001, but lasted for only a single season. It combined the marketing savvy of the World Wrestling Federation with NBC's broadcasting expertise to produce a distinctive sports entertainment product. This case study describes the events that lead to the introduction of the new league, and the league's only season. The factors that contributed to the demise of the XFL are discussed. Some implications of this short “experiment” with a new sports-entertainment league to sports marketers are provided.
Keywords
Citation
Willoughby, K.A. and Mancini, C. (2003), "The inaugural (and only) season of the Xtreme Football League: A case study in sports entertainment", International Journal of Sports Marketing and Sponsorship, Vol. 5 No. 3, pp. 54-62. https://doi.org/10.1108/IJSMS-05-03-2003-B005
Publisher
:Emerald Group Publishing Limited
Copyright © 2003 by Winthrop Publications Limited