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The inaugural (and only) season of the Xtreme Football League: A case study in sports entertainment

Keith A. Willoughby (Dept. of Management, Bucknell University, Lewisburg, PA 17837, USA)
Chad Mancini (Octagon Marketing, 1266 East Main Street, 7th Floor, Stamford, CT 06902, USA)

International Journal of Sports Marketing and Sponsorship

ISSN: 1464-6668

Article publication date: 1 September 2003

163

Abstract

The Xtreme Football League began play in 2001, but lasted for only a single season. It combined the marketing savvy of the World Wrestling Federation with NBC's broadcasting expertise to produce a distinctive sports entertainment product. This case study describes the events that lead to the introduction of the new league, and the league's only season. The factors that contributed to the demise of the XFL are discussed. Some implications of this short “experiment” with a new sports-entertainment league to sports marketers are provided.

Keywords

Citation

Willoughby, K.A. and Mancini, C. (2003), "The inaugural (and only) season of the Xtreme Football League: A case study in sports entertainment", International Journal of Sports Marketing and Sponsorship, Vol. 5 No. 3, pp. 54-62. https://doi.org/10.1108/IJSMS-05-03-2003-B005

Publisher

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Emerald Group Publishing Limited

Copyright © 2003 by Winthrop Publications Limited

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