TY  - JOUR
AB  - Sport events have become an important component of many city marketing plans. Media coverage is believed to increase awareness of the host city. This study reports the results of a content analysis of 2002 NCAA Women's Final Four telecasts. Event logos provide the most exposure for the host city, with little obtained via city images. Icons were found to effectively differentiate the city from competitors. Practical implications and future research extensions are suggested.
VL  - 4
IS  - 4
SN  - 1464-6668
DO  - 10.1108/IJSMS-04-04-2003-B005
UR  - https://doi.org/10.1108/IJSMS-04-04-2003-B005
AU  - Green B. Christine
AU  - Costa Carla
AU  - Fitzgerald Maureen
PY  - 2003
Y1  - 2003/01/01
TI  - Marketing the Host City: Analyzing Exposure Generated By a Sport Event
T2  - International Journal of Sports Marketing and Sponsorship
PB  - Emerald Group Publishing Limited
SP  - 48
EP  - 66
Y2  - 2024/04/18
ER  -