An Interview with Kimmo Lipponen, Director of Corporate Marketing, Nokia

Abstract

Kimmo Lipponen is the Director of Corporate Marketing for Nokia, where he is responsible for global Corporate Sponsorships and Corporate Citizenship programs. Here he talks to Christine Green of the University of Texas about sponsorship, corporate citizenship strategies, and the linkages among them.

Citation

Green, B.C. (2002), "An Interview with Kimmo Lipponen, Director of Corporate Marketing, Nokia", International Journal of Sports Marketing and Sponsorship, Vol. 3 No. 4, pp. 3-15. https://doi.org/10.1108/IJSMS-03-04-2002-B003