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Understanding Globalisation: Transnational Marketing & Sponsorship

Michael L. Silk (School of Physical Education, Sport & Leisure, De Montfort University, Bedford MK40 2BZ, UK)
David L. Andrews (Dept of Human Movement Sciences and Education, University of Memphis, TN 38152-3480, USA)

International Journal of Sports Marketing and Sponsorship

ISSN: 1464-6668

Article publication date: 1 June 2001

Citation

Silk, M.L. and Andrews, D.L. (2001), "Understanding Globalisation: Transnational Marketing & Sponsorship", International Journal of Sports Marketing and Sponsorship, Vol. 3 No. 2, pp. 2-6. https://doi.org/10.1108/IJSMS-03-02-2001-B002

Publisher

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Emerald Group Publishing Limited

Copyright © 2001 by Winthrop Publications Limited