Fan Characteristics and Sporting Event Attendance: Examining Variance in Attendance
International Journal of Sports Marketing and Sponsorship
ISSN: 1464-6668
Article publication date: 1 September 2000
Abstract
The purpose of this research is to investigate four factors (fan identity salience, satisfaction, attachment, and enduring involvement) to assess their ability to differentiate among three types of fans (frequent, moderately frequent, and infrequent attendees). A convenience sample of college fans of a university woman's basketball team is used. The results suggest both identity salience and enduring involvement may be useful as segmentation variables for sports marketers
Keywords
Citation
Arnett, D.B. and Laverie, D.A. (2000), "Fan Characteristics and Sporting Event Attendance: Examining Variance in Attendance", International Journal of Sports Marketing and Sponsorship, Vol. 2 No. 3, pp. 40-59. https://doi.org/10.1108/IJSMS-02-03-2000-B005
Publisher
:Emerald Group Publishing Limited
Copyright © 2000 by Winthrop Publications Limited