TY  - JOUR
AB  - One of the most significant innovations to emerge from Sydney's hosting of the 2000 Olympic Games has been the way that Australian tourism organisations have built the Games into their marketing strategies. As the Business Manager Olympic Games for the Australian Tourist Commission, Maggie White is responsible for the ambitious international Olympic tourism marketing program. Here she talks to Dr Laurence Chalip of Griffith University, about her role and the challenges she faced.
VL  - 2
IS  - 3
SN  - 1464-6668
DO  - 10.1108/IJSMS-02-03-2000-B003
UR  - https://doi.org/10.1108/IJSMS-02-03-2000-B003
AU  - Chalip Laurence
PY  - 2000
Y1  - 2000/01/01
TI  - An Interview with Maggie White, Business Manager Olympic Games for the Australian Tourist Commission
T2  - International Journal of Sports Marketing and Sponsorship
PB  - Emerald Group Publishing Limited
SP  - 9
EP  - 19
Y2  - 2024/05/04
ER  -