An Interview with Maggie White, Business Manager Olympic Games for the Australian Tourist Commission

Abstract

One of the most significant innovations to emerge from Sydney's hosting of the 2000 Olympic Games has been the way that Australian tourism organisations have built the Games into their marketing strategies. As the Business Manager Olympic Games for the Australian Tourist Commission, Maggie White is responsible for the ambitious international Olympic tourism marketing program. Here she talks to Dr Laurence Chalip of Griffith University, about her role and the challenges she faced.

Citation

Chalip, L. (2000), "An Interview with Maggie White, Business Manager Olympic Games for the Australian Tourist Commission", International Journal of Sports Marketing and Sponsorship, Vol. 2 No. 3, pp. 9-19. https://doi.org/10.1108/IJSMS-02-03-2000-B003