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Community Sponsorships: Look for the Added Value

Michael Holmes (Holmes PR and Marketing Communication, London)

International Journal of Sports Marketing and Sponsorship

ISSN: 1464-6668

Article publication date: 1 March 2000

Keywords

Citation

Holmes, M. (2000), "Community Sponsorships: Look for the Added Value", International Journal of Sports Marketing and Sponsorship, Vol. 2 No. 1, pp. 55-61. https://doi.org/10.1108/IJSMS-02-01-2000-B006

Publisher

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Emerald Group Publishing Limited

Copyright © 2000 by Winthrop Publications Limited